Trust cannot be demanded. It’s only earned by being there at critical junctures when people are in crisis and need help. You don’t earn trust when things are going well; you earn trust by being a rock during a tornado. The winds are blowing really hard right now. Look around. Who is helping us find solid ground?
Create a sustainable business structure for information intermediaries (like news organizations) that allows them to be profitable without the pressure of ROI. In the case of local journalism, this could involve subsidized rent, restrictions on types of investors or takeovers, or a smartly structured double bottom-line model. But the focus should be on strategically building news organizations as a national project to meet the needs of the fourth estate. It means moving away from a journalism model that is built on competition for scarce resources (ads, attention) to one that’s incentivized by societal benefits.