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Theodore Malik Russell
Theodore Malik Russell

Theodore Malik Russell

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Latest

Theodore Malik Russell
Theodore Malik Russell
Dec 15, 2015 · 1 min read

Concept Selection and Idea Pitch

Pugh Chart

Final Idea-Transformer Carrots

Theodore Malik Russell
Theodore Malik Russell
Dec 3, 2015 · 7 min read

Evaluation:

Survey Used:

On a scale of 1–10 how willing Would you be to buy this as a kids snack?

10 responses
Theodore Malik Russell
Theodore Malik Russell
Nov 10, 2015 · 4 min read

Structured Ideation

Product

For this structured ideation section I chose the lunchbox as my snacking product to ideate around.

3 responses
Theodore Malik Russell
Theodore Malik Russell
Oct 28, 2015 · 5 min read

Blue Sky:

My General Ideas:

2 responses
Theodore Malik Russell
Theodore Malik Russell
Oct 15, 2015 · 9 min read

Ethnographic Research

Ask (Interviews):

Pre-note: all 3 interviews were 10 minutes long.

Interview 1: Rosemary

Rosemary is a girl I met on campus. She is a U of M student and enjoys snacking semi-frequently. I chose to…

1

4 responses