Evaluation:
Survey Used:
On a scale of 1–10 how willing Would you be to buy this as a kids snack?
For this structured ideation section I chose the lunchbox as my snacking product to ideate around.
Pre-note: all 3 interviews were 10 minutes long.
Interview 1: Rosemary
Rosemary is a girl I met on campus. She is a U of M student and enjoys snacking semi-frequently. I chose to…