Russel Fernandes
Jul 24, 2017 · 1 min read

Microsoft killed Windows Phone.

Ever since they scoffed at the ‘internet’ in general, you know “a PC in every home” strategy, then later decided to embrace it, didn’t build anything innovative themselves but acquired companies and pursued the licensing model, anything outside this model and not of their own was destined to fail. They have been followers for a couple decades now with nothing other than the windows platform and Office suite to claim.

They could have done phone early, ERP software early (they have products that only they consider enterprise class), TV, mobile audio, automobile, parking, content channels, weather, cloud etc. all their execution is follower behavior. Destined to enjoy marginal success if not fail.

The only areas they had a stronghold, where users had become most familiar with their interface, they sought to change — windows, Office