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russ h. meyer

russ h. meyer

The Challenge of Blockchain Branding

By Jesse Ratner of The Blockchain Agency and Russ Meyer of Russ Meyer Brands

Sep 21, 2018

The Challenge of Blockchain Branding

Sep 21, 2018

russ h. meyer

Why Your Brand Needs a Positioning Roadmap

I recently helped a consumer products company position a new service that they’re creating. The goal was to launch in 6 months. While the…

May 31, 2017

May 31, 2017

russ h. meyer

Is Differentiation Dead?

Wait. Hear me out. I’m not ready to call time of death on differentiation just yet, but something is going on that makes me wonder whether…

Apr 14, 2017

Is Differentiation Dead?

Apr 14, 2017

russ h. meyer

Is Your Brand Urgent Enough?

Recently, a CMO client said to me in frustration, “Our brand needs more urgency.” What she meant was she needed the brand to start working…

Mar 3, 2017

Mar 3, 2017

russ h. meyer

Your Brand isn’t a Logo. It’s a System.

I’ve been a brand consultant for 20 years now. That is a difficult job to explain to people. Usually when I say I’m a brand consultant…

Dec 13, 2016

Dec 13, 2016

russ h. meyer

Why Brands Need A Point of View

Diana Vreeland was a legendary figure in the fashion industry. But the vast majority of people probably have never heard of her. She was…

Nov 3, 2016

Nov 3, 2016

russ h. meyer

Why Simple is Hard

For over four years, I worked for The Simplicity Company, helping clients simplify their strategies, businesses, brands and experiences…

Sep 23, 2016

Why Simple is Hard

Sep 23, 2016

russ h. meyer

russ h. meyer

I help organizations align their brand model with their business model. Design MFA+MBA=creative strategist. Senior branding expert. Proven leader. Change agent.

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