russ h. meyerThe Challenge of Blockchain BrandingBy Jesse Ratner of The Blockchain Agency and Russ Meyer of Russ Meyer BrandsSep 21, 2018Sep 21, 2018
russ h. meyerWhy Your Brand Needs a Positioning RoadmapI recently helped a consumer products company position a new service that they’re creating. The goal was to launch in 6 months. While the…May 31, 2017May 31, 2017
russ h. meyerIs Differentiation Dead?Wait. Hear me out. I’m not ready to call time of death on differentiation just yet, but something is going on that makes me wonder whether…Apr 14, 2017Apr 14, 2017
russ h. meyerIs Your Brand Urgent Enough?Recently, a CMO client said to me in frustration, “Our brand needs more urgency.” What she meant was she needed the brand to start working…Mar 3, 2017Mar 3, 2017
russ h. meyerYour Brand isn’t a Logo. It’s a System.I’ve been a brand consultant for 20 years now. That is a difficult job to explain to people. Usually when I say I’m a brand consultant…Dec 13, 20161Dec 13, 20161
russ h. meyerWhy Brands Need A Point of ViewDiana Vreeland was a legendary figure in the fashion industry. But the vast majority of people probably have never heard of her. She was…Nov 3, 2016Nov 3, 2016
russ h. meyerWhy Simple is HardFor over four years, I worked for The Simplicity Company, helping clients simplify their strategies, businesses, brands and experiences…Sep 23, 2016Sep 23, 2016