How do business development managers use the 80/20 rule in a game studio?

As a business development manager in the gaming industry, one of the most important tools in your arsenal is the 80/20 rule. This rule, also known as the Pareto principle, suggests that 80% of your results come from 20% of your efforts. By applying this principle to your work, you can optimize your time and resources and achieve greater success.

In a game studio, this principle can be especially valuable. With so many moving parts, it can be difficult to prioritize your efforts and focus on what really matters. But by identifying the 20% of your activities that are most effective and doubling down on them, you can drive significant growth for your studio.

So, how can business development managers use the 80/20 rule in a game studio?

Focus on the 20% of games that generate 80% of revenue: By analyzing your studio’s revenue data, you can identify which games are the top performers in terms of generating revenue. By focusing your resources and attention on these games, you can maximize your studio’s profits and ensure that your development efforts are aligned with your business goals.

Identify the 20% of marketing channels that generate 80% of traffic: Similarly, by analyzing your marketing data, you can identify which channels are driving the most traffic to your website or game pages. By focusing your marketing efforts on these channels, you can improve your ROI and avoid wasting resources on less effective channels.

Prioritize the 20% of features that provide 80% of user value: When developing new games or updating existing ones, it’s important to prioritize the features that provide the most value to your users. By focusing on the 20% of features that provide 80% of the value, you can create more engaging and satisfying games that will help drive user acquisition and retention.

Identify the 20% of partnerships that provide 80% of strategic value: As a Business Development Manager, you may be responsible for identifying and managing partnerships with other companies or organizations. By identifying the 20% of partnerships that provide the most strategic value to your studio, you can optimize your partnership portfolio and ensure that your efforts are aligned with your overall business strategy.

Overall, the 80/20 rule can help you focus your efforts on the most important and impactful areas of your business, which can lead to improved outcomes and greater success as a game studio.