Vidya SarmaTV is not dead, it is being re-bornThe 4Ds of mapping the future of TVApr 21, 2017Apr 21, 2017
Vidya SarmaApplying a financial lens to measuring brandingIn marketing parlance, a brand is a promise to deliver something. In financial parlance, it is an “intangible”Feb 27, 2017Feb 27, 2017