Why designing and testing user flows makes you a better UX practitioner.

Mix of different flowcharts from https://xkcd.com/

Daily work occurs always in a hurry, a succession of meetings, interruptions, last-minute changes and so on take place while deadlines are always around the corner, staring ruthlessly at us. We don’t always have the chance to invest as much time to craft and refine our work as we would like to, and sometimes we have to put some pieces of work aside.

Let’s face it, no one would ever put UI processes aside because you just can’t walk into a meeting to sell a design without having a gorgeous interface. …


Some advices to take usability testing more seriously.

source: Dilbert

Nowadays the industry moves fast and time-to-market seems shorter than ever. Lots of companies are output-driven and delivering products or features happens to be the most important thing for the business.

Mass-production principles shouldn’t be applied to usability testing, usability is serious business and every test should be intended to identify and understand what the problems are in order to solve them.

Sometimes a company does usability testing but it is not taken seriously enough. If you want to take usability testing more seriously in your company, here you’ll find some advice.

1. Don’t do usability testing just to tick your checklist before production deployment.

I have found some companies have integrated usability…


UX ≠ UI. User experience is more than a user interface.

Edited image from 1950 DC Comic Poster

UX is the new black and there is no wanna-be-cool company ignoring the term. Due to this, over the past few years, UX has become some kind of a hodgepodge term.

Formally, UX stands for User Experience and according to ISO 9241–210 user experience is defined as “a person’s perceptions and responses that result from the use or anticipated use of a product, system or service”.

Two keywords in there: perception — the quality of being aware of things through the physical senses, especially sight — and response — a reply, an answer or a reaction to something.

Our perceptions…


Curious cat
Curious cat

Back in the ’80s, I was one of those kids asking everything and disassembling things to get to know how they worked. I’ve always had innate curiosity and the urge to understand the world I live in.

The time has passed by and I’ve had several jobs during my career: front-end developer, EXT-JS specialist, full-stack developer, requirement analyst, UX designer, UX manager, product manager… So I know a little bit of everything and a whole lot about nothing

The most interesting subject ever: People. “The more you know about people the less you’ll mess up”

It wasn’t until I first…

Ruth González García

UX Researcher and Strategist with a technical background. https://www.usernotluser.net/

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