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Ruth Stokes

she/her

Published in
Bootcamp

Questions we ask before writing new content for an online advice service

How we decide which content is right for the user and the organisation

Sep 25, 2024

Paper speech bubbles with questions marks in the middle. Credit:
Leeloo The First

Sep 25, 2024

Published in
UX Collective

Tracking the impact of our content design work

Sharing insights into the user’s experience can help us show why content design matters

Jun 20, 2024

Graph from Askem content feedback tool, which shows how user satisfaction of content has increased since 2021

Jun 20, 2024

Published in
actionforchildren

Developing a content design process with subject matter experts

How do you collaborate with subject matter experts to co-produce online advice?

Jun 30, 2022

Retro board on Mural, including columns for what went well, what could be improve, actions for the coming month and actions for the quarter.

Jun 30, 2022

Published in
Bootcamp

How we use data to prioritise new content

As a content team with limited time and funding, how do you make sure you’re focusing on the most important thing?

May 21, 2022

Screenshot of digital post-it notes mapping out data from online searches, social listening, 1:1 live chat and user feedback.

May 21, 2022

Published in
actionforchildren

How can we make sure we’re not excluding people from our content and services?

At Parent Talk, we offer advice and guidance to parents and carers all over the UK. Our users come from lots of different backgrounds and…

Mar 10, 2022

Slide showing methodology for user testing on Parent Talk: a short interview, a reaction card activity and a highlighter test.

Mar 10, 2022

Published in
actionforchildren

Redesigning a charity website: 4 ways we’ve made Action for Children’s website more user-centric

At Action for Children, we protect and support children, young people and families around the UK. We make sure their voices are heard, and…

Feb 2, 2021

Redesigning a charity website: 4 ways we’ve made Action for Children’s website more user-centric

Feb 2, 2021

Published in
actionforchildren

How a content strategy is kick-starting change at Action for Children

Near the end of 2019, we launched a content strategy project at Action for Children. We’re creating a roadmap for increasing our impact.

Sep 30, 2020

How a content strategy is kick-starting change at Action for Children

Sep 30, 2020

Ruth Stokes

Ruth Stokes

she/her

Senior Content Designer at Action for Children & Author of The Armchair Activist’s Handbook. Former Editor of the Guardian Teacher Network.

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