RIMI AR Concept

Rimi, one of the fastest growing retailers in the Baltic states, is present in Riga. As any large store, Rimi offers their own brand line products: Rimi milk, Rimi olive oil, etc. For sales promotion, the store offers various cooking recipes on their website (lv) or on a portable stall at the entrance:

Beef Tartar

Step-by-step instruction and list of products:

Instruction

Often the products mentioned in the recipes are unknown and thus, hard to find in the store. Where is Vusteras sauce?

Modern technologies can further reinforce sales. A visitor can scan an interesting recipe via mobile phone (each hardcopy has an AR symbol to help “recognize” the recipe), come to the store and find the food items that are needed for cooking the dish in the selected recipe:

Bon Appetit!


My name is Gleb Revkov. I’m product designer from Riga, Latvia. Currently I work as the Lead Designer at C.T.Co. We are passionate about solving big problems for enterprises (the leading Global 500 customers in financial and energy sectors) through human-centered design.