
How to control your own Data?
21st century is a digital age, and our data is an important part of our day to day lives. As per research, average user touches their phone over 3000 times per day and about a million times annually. We involuntarily submit our behaviours through taps and swipes. The smartphones not only make our life easier but also acts as proxy monitoring devices. There are over 2.5 Quintillion bytes of data generated every day in way of passwords, emails and other demographic details. While we browse internet by logging into various social networking sites, we don’t have control over our data. The individual user who owns the data never gets any financial gain while companies exploit data on a large scale. And here is Datum which provides a decentralized data marketplace, which gives user an opportunity to sell their data.

Datum Mobile App
There are various ways to save and store information such as data wallet or through app. Datum went ahead with a user-friendly mobile app for such transaction of data. The app allows user to quickly backup and easily retrieve the data. The user data once milked from the source is encrypted in an anonymized way. These structured data can then be shared with enterprises and marketers. Users in exchange of their data will get DAT tokens. The user friendly interface helps both marketer and user for smooth information exchange.
The given Datum platform uses smart contract to store anonymized data using blockchain technology. The network uses BigchainDB and IPFS which gives scalability backend in a decentralized way. The users are paid through DAT tokens. The storage nodes are used for storing the data via blockchain network.
As we are online 24*7 through social networking sites we expose our personal data information such as geographic, financial patterns etc. In today’s competitive world companies want to target audience in a customized way in order to have an edge over others. Through personal data information companies can target their audience based on their needs and consumption habits. While doing so users are unaware what their personal data worth and they don’t get a penny out of it. This is where Datum fills the gap and gives them a marketplace to trade their data in a secured way.
Datum platform backed by blockchain technology gives the user full control of their data and avoiding intermediaries. The platform is used for trading personal data similar to commodity trading. Datum app does thing in a very ethical way, by gathering structured data in an anonymized way and giving the permission to sell the data to companies. This will be as easy as buying and selling on an ecommerce site. Once user download Datum app into their Android or Apple phone they can start trading their data. DAT token is used in this platform, the token is available for trading purpose and also can be liquidated on various crypto exchanges. The platform can also be used to store user data in an encrypted way and the user has the key to decrypt it.
The Datum app is backed by blockchain technology through a decentralized NOSQL database, which in turn help user monetize the data. User can milk their data from their wearable devices, smart phones in a structured and anonymized way.
Here’s how user can use Datum in our day-to-day life

An individual user prefers Datum to milk his data and gives his permission to sell it to the marketer. The Datum app milks user data through the client software. The user pays through DAT token. The user data is encrypted and stored in a structured way only when marketer wants the data the user can decrypt it and pass it to them. There is storage node to replicate the data and save it. When there is a request from a marketer for the data and the user agree to the same, user will get DAT token and he will provide the decrypted key to the marketer.
If you want more information please go through these links:-
Website: https://datum.org
Whitepaper: https://datum.org/assets/Datum-WhitePaper.pdf
Medium: https://blog.datum.org/
Disclaimer: This article was created in exchange for a potential token reward through Bounty0x (username: rvickyp)