Your Data is more valuable than you think
If you are not paying for it, you’re not the customer; you’re the product being sold — Andrew Lewis

Who generates data?
Who owns the data?
Who has what access to data?
Data is the new oil and it has turn into big business. Data is bread and butter for companies such as LinkedIn, Twitter, Facebook and Google. User unaware how valuable their data is, such companies milk their personal data and in return provide free services. We live in a digitized world connected through various devices and accessories, generating vast amounts of data every day. User online data is worth thousands of dollars per year. There are numerous agencies which want a piece of user data and through facebook, twitter and google account this is quite possible. So why not monetize your data in a secure and seamless way.
Market research is must for product/service promotion; marketing requires operational data which must be gathered periodically. As a marketer you look for potential customers’ data in a structured way based on product/service promotion and distribution. This process repeats itself with minor changes based on the preferences of the target market through research work. Recent technological advancement has made it easier for the marketer to milk relevant data in accordance with specific rules under certain protocols aka blockchain. In layman’s term blockchain is a distributed ledger which uses cryptography for the chain of records. The new architecture leads to structured data through decentralized distributed ledger which also provides data security and privacy. The blockchain smart contracts enable irrefutable traceability into the past and future events.
Datum will help transfer the rights of data back to its original person. Each user will be able to manage the data without any influence from large companies and market it with their permission. For marketer this will help them to understand the audience and high quality consented data. Even in this digital age ad space is untraceable and not so transparent. With blockchain technology one can easily trace and measure it great accuracy. Smart contracts will decrease the middlemen requirement and thus make the payment easy. These help shift trust away from institutions to transparent brands, which will profit them in long term. Instead of loyalty points, there will be a paradigm shift towards coins and tokens.

Datum provides a new age personal data management solution. It introduces user-controlled digital identity solution, which can be securely exchanged seamlessly. Through data sanitization techniques anonymity and privacy of sensitive personal data is safeguarded. Through decentralized application Datum is more valuable than such companies which follow arbitrary data policies.
In terms of Datum’s data management solution, self-sovereignty leads to individual users and have full control over their personal data. The Datum app allows identity holders to monetize their data through a secure, privacy protecting platform that they fully control. Datum allows anyone to securely monetize their data in a controlled fashion. Datum app gives user full control of their data i.e. user determines who will purchase the data and what is being transferred. Revenue generated will directly go to the user in the form of token payments. Product and service companies which rely heavily on consumer data, through Datum it will be easy to get access to reliable and anonymized data. For instance the scope of personal data consists of financial transactions, geographic locations and digital history. Through this anonymized structured data financial companies can promote their products and services to users.
The Datum team consists of passionate engineers, marketers and community managers; it creates a platform for user-marketer to interact. The diverse background of the team which has extensive knowledge about blockchain technology enables them to have holistic view of the platform. Eventually the vision is to let user have control of his data and get paid through DAT token.
Datum’s aim is to work independently of any central authority and gives the control back into the hands of the individual users. The mission is to create awareness about data privacy, ownership and value to user data. In the end user must be able to measure what’s his data worth.
Datum has come up with a calculator so that user can gauge how much their data is worth, please visit https://calc.datum.org/

If you want more information please go through these links:-
Website: https://datum.org
Whitepaper: https://datum.org/assets/Datum-WhitePaper.pdf
Medium: https://blog.datum.org/
Disclaimer: This article was created in exchange for a potential token reward through Bounty0x (username: rvickyp)