AMC Educare — Visual and Graphic Design

About the Company 
AMC Educare is an edtech company that provides tutors as well as study materials for the students from class 1 to 10. It was started by the 3 alumni of NIT Jaipur in the year 2014, in Bhilwara, Rajasthan.

About the Project
The idea was to show the theory of 6th class NCERT book’s activity in an illustrative and meaningful way to make the kids understand the concept easily and remember it for a long time.

The following is one of the activities:

I had to convert this activity into an illustration that would later go in printing and available in the market for sale.

Design Process

Step 1 — User Research
I went to Rajasthan to talk to the team and conducted a User Research. I asked kids their pain points, things that attract them in the current NCERT books, and their approach to learn any activity. By this, I got to know that kids learn easily with illustrations and images rather than simple texts.

Step 2 — Design Studio
This was the first time I conducted design studio session with the team. I asked them to draw all their ideas into sketches that can be used to represent an activity. 
Some of the sketches are below:

Step 3 — Design
I used Adobe illustrator to convert the paper sketches into high fidelity illustration. 
Check the final version of the illustration below: