I have worked on several contract, licensing and merchandising related projects, and I can definitely see the appeal. However, in my experience, each contract is different, and it requires some customization. Further, the larger focus seems to be on reconciliation and verification of these contracts. Contract software to major content producers like Disney, Apple, etc. typically rely on the former to help manage this process.
I am interested in knowing more of your thoughts on this facet of smart contracts — can this be accommodated in the blockchain schema of things?