
When marketing messages are merged with a consumers’ wants, needs, and preferences, the result is a compelling content strategy. Your marketing messages are composed of your positioning and purpose, elevator and signature story,…
…th its all-consuming practice and unattainable horizon, is perfect for our current corporate world. Productivity never asks what it builds, just how much of it can be piled up before we leave or die. It is irrelevant to pleasure. It’s agnostic about the fate of humanity. It’s not even selfish, beca…
We dream now of making Every Moment Count, of achieving flow and never leaving, creating one project that must be better than the last, of working harder and smarter. We multitask, we update, and we conflate status with long hours worked in no paid overtime systems for the nebulous and fantastic status of being Too Important to have Time to Ourselves, time to waste. But this incarnation of the American dream is all about doing, and nothing about doing anything good, or even thinking about what one was doing beyond how to do more of it more efficiently. It was not even the surrenders to hedonism and debauchery or greed our literary dreams have recorded before. It is a surrender to nothing, to a nothingness of lived accounting.