Rory WittConfused By B2B PPC? Start With These Four Strategies to Make Sense of ThingsThere’s a ton of kinds of advertising you can do on the internet, one of which is business to business pay per click (B2B PPC). Generally…Dec 19, 2017Dec 19, 2017
Rory Witt7 Ways to Better Leverage the Holidays for Your Latest PPC Campaign’s BenefitThe end-of-year holiday season is the best … and the worst. On the best side of things, there’s delicious food, good feelings and fun…Dec 11, 2017Dec 11, 2017
Rory WittHere’s How to Respond When Your PPC Conversion Rates Take a Turn for the WorsePPC can be daunting. Across all industries, the average conversion rate is a little under three percent on the Search Network. If you work…Dec 4, 2017Dec 4, 2017
Rory Witt5 Powerful Benefits of Using PPC AdvertisingHave you ever heard of a “SMART” goal? If not, here’s a quick synopsis: SMART is an acronym that stands for specific, measurable…Nov 29, 2017Nov 29, 2017
Rory Witt5 PPC Metrics You Should Zero In On to Improve Conversion RatesAs a kid, you undoubtedly played a few hide-and-seek games. If you played the traditional version, you closed your eyes, counted to a…Nov 21, 2017Nov 21, 2017
Rory Witt5 Tried-and-True Techniques for Using Facebook Ads to Gain a Competitive EdgeIt doesn’t matter what niche you operate in — with over 65 million businesses on Facebook, you’re bound to have a fair amount of…Nov 14, 20171Nov 14, 20171
Rory WittHow to Use Facebook Messenger Ads to Grow Your BusinessThere’s no denying that social media has incredible potential to help you grow your business — and no platform is bigger and better than…Nov 6, 2017Nov 6, 2017
Rory Witt4 Ways Your Small Business Can Compete With Big-Name PPC PlayersThink about someone you admire. Do you like them because they’re naturally brilliant, smart or kind? Probably not. In fact, when you think…Oct 23, 2017Oct 23, 2017
Rory Witt5 Reasons PPC and SEO Are a Brand’s Best Digital Marketing BetPeople — and businesses — often have a hard time admitting they were wrong. Showing weakness and apologizing for it is extremely scary…Oct 9, 2017Oct 9, 2017
Rory WittLooking Ahead: How Machine Learning and AI Will Influence PPCIn the late 1950s, the link between human intelligence and machines was observed. Since its discovery, machine learning has been evolving…Oct 2, 2017Oct 2, 2017