The end-of-year holiday season is the best … and the worst. On the best side of things, there’s delicious food, good feelings and fun decorations. On the other side of things, there’s awkward family engagements you’re expected to attend and a jam-packed work schedule. At times, you might feel you’re…

PPC can be daunting. Across all industries, the average conversion rate is a little under three percent on the Search Network. If you work in finance or insurance, you’ll be chasing a conversion rate slightly over 7 percent. Although conversion rates vary, one thing remains true across all business models…

Have you ever heard of a “SMART” goal? If not, here’s a quick synopsis: SMART is an acronym that stands for specific, measurable, achievable, relevant and time-bound.

As a kid, you undoubtedly played a few hide-and-seek games. If you played the traditional version, you closed your eyes, counted to a predetermined number and then tried to find the hiders. Alternatively, you could have played sardines (where only one child hides and is sought by the rest). There…

It doesn’t matter what niche you operate in — with over 65 million businesses on Facebook, you’re bound to have a fair amount of competition for likes, shares and conversions. The good news is that of all those online businesses, it’s estimated that only 4 million actually invest in Facebook…

There’s no denying that social media has incredible potential to help you grow your business — and no platform is bigger and better than Facebook. …

Think about someone you admire. Do you like them because they’re naturally brilliant, smart or kind? Probably not. In fact, when you think about the people you admire, you probably value them because they’ve encountered and overcome hurdles. Despite false starts, failed pursuits and rejection, these people prevail. So much…

People — and businesses — often have a hard time admitting they were wrong. Showing weakness and apologizing for it is extremely scary. It’s easier to point fingers and blame others instead of saying that you were off base. Although this is a way to save face, I don’t think…

In the late 1950s, the link between human intelligence and machines was observed. Since its discovery, machine learning has been evolving quickly. Today, it can be applied to almost any task.