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Photo by Sharon McCutcheon on Unsplash

Marketing in a recession is challenging for organizations of all sizes. However, it also comes with a lot of opportunities to drive business growth. The right digital marketing strategies during an economic downturn will set you apart from the competition. You are here to win, so let’s focus on digital marketing strategies that will increase revenue in a recession.

Oftentimes companies will cut marketing budgets during a recession. Cutting the marketing budget during a recession will also result in fewer leads. Consequently, this will also mean that your company will generate less revenue.

It’s understandable that companies cut marketing budgets…


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Photo by Obi Onyeador on Unsplash

Marketers, fasten your seatbelts. You’re about to enter a rollercoaster. A market downturn will result in challenging market conditions. It also forces companies to come up with innovative and cost-effective market strategies. The intelligent marketers will come out victorious. Let’s look at how a recession affects marketing.

The marketing department is affected by a recession by buyers being more cautious of investments. The pressure for proven returns on marketing expenditures will increase. Furthermore, value-based marketing will become more important as marketers need to tackle the decline in consumer confidence.

The Great Recession in 2009 has taught us, marketers, a lot…


On launching, marketing, and successfully holding remote events

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Photo by Kane Reinholdtsen on Unsplash

Our world is innovating at a pace that’s unprecedented. Technology is improving on a daily basis, allowing people across the globe to build relationships. A great opportunity for us marketers.

We can now create virtual conferences that people can join without having to travel. So, let’s focus on the right way to set up a virtual conference.

To set up a virtual conference, you’ll need a plan, a good conference platform, the right equipment, some speakers, and marketing reporting tools. Executed correctly, it’s a lead generation magnet.

The truth is that the most valuable asset of a traditional conference is…


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Photo by Sam Dan Truong on Unsplash

As a field marketer, you are responsible to generate demand in your sales region. To generate demand, you need a field marketing plan. So, here are 9 B2B field marketing strategies to get you started!

A successful field marketing strategy includes activities such as account-based marketing, event marketing, lead generation, customer stories, and marketing analytics.

Let’s dive deeper and see what this means.

Watch the video below or continue reading.

1. Account-based marketing

Account-based marketing is an integral part of every effective field marketing strategy. As a field marketer, you are working closely with the sales organization.

Especially in B2B organizations, the…


A complete step-by-step guide

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Photo by Adrien WIESENBACH on Unsplash

Congratulations! By reading this article, you’ve made a huge step in becoming a better-than-average event marketer. Many marketers deliver great events yet forget to track performance through an event dashboard. This is not going to happen to you.

Why is a B2B event dashboard important, anyway?

The primary reason why you do events is to generate sales opportunities. Events can be expensive, so you need to make sure to get the most value out of events.

Of course, this will be hard without proper reporting. How are you going to track the sales opportunities created?

It’s your responsibility as the…


How does automated selling work with corporate clients?

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Photo by Denys Nevozhai on Unsplash

Undoubtedly, you’ve heard of programmatic advertising. But you’ve probably also asked yourself, “How does programmatic advertising work?” Let’s start by explaining what it’s all about.

The definition of programmatic advertising is using automation in the real-time buying and selling of digital advertisements. It allows companies to dynamically serve ads depending on who is viewing the advertisement.

So what does the programmatic advertising market look like, and is it even relevant?

Zenith Media reports that in 2020, 69% of all digital-media advertisement spenditure will be through programmatic advertising. This amounts to over $100 billion.

This is huge! …


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Photo by Ben White on Unsplash

You’ve entered the world of marketing and are kick-starting your marketing career. Fantastic! There is never a dull moment in marketing. However, you are also ambitious and want to move away from an entry-level position. You might be wondering about ways to accelerate the path to your first promotion in your marketing career. I’m here to share tips from the lessons I’ve learned.

Two years after commencing my B2B marketing career, I was promoted to a marketing manager at a hyper-growth IT company. It was a lot of trial and error but I managed to be promoted fast. I want…


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Photo by Razvan Chisu on Unsplash

Thinking of pursuing a career in B2B marketing? Terrific. Rest assured this is one of the best decisions you have made so far. Undoubtedly, the B2B marketing industry has grown tremendously in the last decade. As a matter of fact, the B2B industry is expected to reach over $6.6 trillion this year, surpassing the global B2C industry. So, where would you rather be?

That said, I will like to quickly add that starting a B2B marketing career is everything but easy. Do not panic, though. …


Every piece of writing has a life cycle

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Image via Freepik

Your website content is like any other product and therefore has a life cycle. At some point, your content will start generating less value for your company. By updating content, you will gain many SEO benefits, including improved rankings. But what is the ideal time to update old content?

In this article, I will help you to find old blog posts that are ready to be optimized through Google Search Console.

Why updating contents helps with SEO

The timing of refreshing content such as the old blog post is irrelevant if you don’t understand the why.

A lot of people publish loads of new content and…

Ricky Wolff

Ricky’s North Star is growth. He is the founder of www.markletic.com, a blog about growth hacking and demand generation in marketing.

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