Watching Simon Sinek: How great leaders inspire action

July 13

Speak out what you believe rather than just give people what they want.

It’s not about what you can do and how you do things. It’s more of why you are doing it. So obviously, people are similar, we can create amazing things and claim all the advantages of using it. But if you really believe that it is something that can change the world, that’s the moment it is different from other products. You start to picture your belief to people. That is when people start to believe themselves and make the decision.

用另一個角度說服別人，給予更大的信念

在微乎其微的差距之下，如何脫穎而出，靠的是比別人確定的信念，而信念從問自己為什麼而來。大家都清楚自己的優勢，如果今天你比別人多一個原因，因為你相信，相信這麼做可以讓世界更好，你擁有的信念就無形中影響別人。在做任何決定前，找到其中的信念才有機會去說服別人，才有機會創造更大的改變。

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action