How Walt Disney Took Influence From the 1964 World’s Fair to Create Epcot

Spoiler: He almost succeeded

Ryan Guerrero
7 min readSep 16, 2018
Walt Disney displays a model of Disney’s “”It’’s a Small World”” attraction from the 1964 New York World’s Fair. (AP/Disney)

Amidst the Cold War, the United States of America continued to thrive off industrial capitalism and consumerism as a way of embodying what America represented — freedom, power, pride and identity. It was during this era that universal exhibitions in the U.S. were used to showcase such themes and continue showing the world how dominate they were, and how much they had achieved thus far in the twentieth century. Corporate companies were the main powerhouses at the world’s fairs and none other shined than WED Enterprises, formed by Walt Disney during the 1964 New York World’s Fair. Influenced by the ideals and values of world’s fairs, Walt visualized a concept ahead of its time — EPCOT.

Epcot under construction from October 1981. (Photo courtesy of Walt Disney Archives)

World’s fairs have always been a site designed to showcase the achievements and technological advancements of nations. The 1964 World’s Fair held at Flushing Meadows Park in Queens, New York focused on showcasing mid-twentieth century American culture and technology, to promote “Peace through Understanding” during the Cold War and Space Age. With the help of over forty-five companies to create…

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Ryan Guerrero

Writer and photographer with interests in art and culture • Emerging museum professional • M.A. Cultural Studies/Museum Studies • B.A. Journalism/Art History