v0.9 | last updated 10.25.22 Ready to start leveraging the power of scientific decision-making to improve your marketing outcomes? Experimentation is a powerful tool — whether your goal is to increase revenues, decrease CAC, improve customer experiences, or just settle internal debates about “how the website should look”. In fact…

Why win rates don’t matter, velocity is everything, and the strategy is all made up — Applications to business experimentation (or A/B testing) from a 2012 article by Nassim Nicholas Taleb entitled “Understanding is a Poor Substitute for Convexity”. Adapted from a series of LinkedIn posts published on my personal profile in 2021. Introduction More people running experimentation programs or A/B testing need to listen to…