Ryan MillerinIPG Media LabOptimism Abound at 2024 IAB PlayfrontsDespite Industry Turbulence — Gaming Ad Revenue Hits New HeightsMar 29Mar 29
Ryan MillerinIPG Media LabThe State of Gaming: What Brands Need to Know in 2023 & BeyondOn Microsoft’s ascendance in gaming & emerging in-game ad formatsNov 2, 2023Nov 2, 2023
Ryan MillerinIPG Media LabIAB Playfronts 2023 Recap: Gaming Is The New MythologyKey takeaways from the 2nd annual gathering of ad and media players interested in reaching the ever-growing gaming audienceMar 9, 2023Mar 9, 2023
Ryan MillerinIPG Media LabThe State of In-Game AdvertisingAs seen at the inaugural IAB PlayFront conferenceApr 6, 2022Apr 6, 2022
Ryan MillerinIPG Media LabLive Commerce Brings Instant Gratifications to an On-Demand GenerationHow live shopping solutions grew from pandemic-era explorations to an essential part of ecommerce infrastructure, and what the future holdsOct 14, 2021Oct 14, 2021
Ryan MillerinIPG Media LabWhat Microsoft’s Decision to Shut Down Mixer Means for the Gaming IndustryAnd what it means for brands looking to enter the gaming spaceJun 25, 2020Jun 25, 2020