Social Shopping
The article I am writing about today discusses the rumors that Instagram is creating a standalone app for shopping. The reason I found this article interesting I think the way Instagram has integrated shopping into their current app is awesome being able to tap on a photo and see the prices of items and where I can buy them is an awesome feature. I also found this article interesting because I don’t think a standalone app would have great success. As the article states more than 25 million businesses already have Instagram accounts convincing them to adopt a whole new platform might be a challenge.
The potential impact if the app is successful could be incredible for advertising it would give companies a whole new outlet and platform to dedicate to their products or services and could allow them to advertise directly to this service. The impact it could have on Instagram might not be that great but for Facebook, it is huge because it presents yet another platform for them to make revenue and another market for them to become a part of. Facebook could use this as an experiment to further get into online shopping.
I think if people adopt this platform and companies allow for direct purchases on the new app as opposed to being directed to the companies website it could completely change how we online shop by allowing us to shop from all our favorite companies on our phones. Like I stated earlier it may be hard to get companies to convert to the new app if it is indeed real but if they are successful the impact could be huge.
https://www.theverge.com/2018/9/4/17819766/instagram-shopping-app-e-commerce
