The story of online has revolved around a central theme of advertising, and how to make money from it. As we evolve from “web 2.0” to what comes next, the dominance of large ad networks will be called into question, and that brands will bypass many of the traditional channels to connect with a new audience of hyper-connected, community-oriented individuals. — A brief history of online ads At the dawn of the internet, when modems screeched and Google was just a search engine, advertising was nothing more than a flashing jpeg on a page — a one-size-fits-all approach in a new and confusing medium. …
