Why Every Marketer & Copywriter Should Study Pennywise

Ryan Christian
Nov 3 · 2 min read

Hey there ☺

Ever watch the IT movie part 1?

It's great, great suspense-horror movie.

It's not only because of its entertainment and thrill.

But also, it's a great way to learn persuasion how Pennywise the clown, used-very good persuasion you can use either in your sales copy or business in general.

Here's how Georgie:

Pennywise is hands down, one of the most persuasive villains ever created.

When he’s going after with his victims…

… he’s gonna show you first what’s your innermost desires and wants.

After he showed you, the "vision" of what you’re getting from him, if you do his CallToAction, that’s the time he would eat his victim or probably get their souls.

And the victim couldn’t even resist and object.

Why?

Besides the obvious that he "hooked" them up.

Pennywise is in their own little world.

And once inside, that's the time the victim would take action of what Pennywise wants them to do but in a different way of action.

Also, because if they would know it that they’re going to be eaten or killed, they already fall on a trap, they already did what Pennywise wanted them to do.

Which is either go to the one place or kill one person. And later, be killed and eaten.

And it’s already too late to resist and object.

You know what?

It’s the same thing in writing your copy and persuading your potential prospects.

To "hooked" your prospects you got to know their innermost desires and show them how they get that in the easiest way possible.

Show them the vision of what will happen if they reach those desires.

Just likePennywise...

… once inside in their own little world, you’ll not bore them.

That means, whatever you want them to do…

… from reading your entire sales letter, clicking the link, read your emails or buying your stuff, whatever…

… they would listen to you and most likely, they probably do all the things you want them to do, now.

Wait.

Do you also notice how Pennywise uses Fears?

That's also one of the best things to persuade your prospect, especially in your Sales Copy or Emails. (But that's another story)

On the other side of things…

If they listen to you, most importantly, they're going to know you, trust you, and like you.

And that’s the most powerful persuasion you can build between you and your prospects and customers.

With that strong rapport, they will hear you most of the time and defend you from any critique.

And it also means more sales coming in and more leads.

And more 💰. More ⏱️. More ✈️. More.

Alright?

You want to give value?

Share this post :)

Warmly,

Ry@n Christian

    Ryan Christian

    Written by

    Hi, I'm Ryan. I'm a Direct Response Copywriter :) I help you increase your sales with your offer through 6 steps process persuasive sales copy.

    Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
    Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
    Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade