Why You Need To Fail Right Now

Failurepreneurship as a Philosophy

When I first said to my business partner, “hey, we should start promoting the positive side of failure,” he didn’t exactly jump on the idea right away. It’s probably the same reason you clicked when you saw the title: you’re curious as to why anyone would latch onto an idea like failure.

Because, well, its failure— right?

This brings me to a critical belief that we need to overcome collectively. Failure has ALWAYS had awful connotations. Failure is feared individually and as a society— it’s the second most common fear after being alone.

And I can’t help but believe this is completely the wrong attitude.

Failure is absolutely necessary. Failure means learning, but its more than just a painful lesson you have to endure. Failure shouldn’t just be tolerated. It’s something that should be indulged in, because failure is an amazing opportunity. Failure is introducing yourself first-hand to an aspect of your business or life that can be improved upon.

Most importantly, failure is anything but the end.

Above all else failurepreneurship is about iteration; Failurepreneurship is understanding that it takes small steps, and correcting small misunderstandings and ill-designs to avoid massive pitfalls down the road. The notion of “sure it’s not perfect, we KNOW it’s not perfect — but hey, it’s much better than last week, right?” To be constantly failing puts you in the position to be constantly improving… and that actually sounds pretty positive.

So that’s what I’ve focused on for the past 6 months. Re-branding failure in my mind so that it’s not something awful or barely tolerable. Learning from every single mistake so that next week goes better than the last, because failure is really your best chance to take a step towards success. And thanks to our failures in April, May and June, we’re now dodging bullets in October. We’re taking advantage of opportunities we hadn’t been able to recognize only two months ago. We’re incredibly thankful for every mistake we’ve made so far. And to be honest, it’s the best thing that‘s happened for our start-up yet.

Go start failing today. Start failing right now.