The product is the the thing people want. The packaging is the way people interact with your offering
Want to Get Paid for Your Passion? Do This First
Jeff Goins
61128

I have learned that people really do judge a book by its cover. I even do it, and I love to read…and I am writer! But, when I am browsing in the bookstore, what usually catches my eye first is the cover of a book. Does it draw me in? Does it make me want to turn to the back and read the summary? For independently published writers, I believe packaging is one of the most important things to focus on (other than the writing, of course!). To remove the stigma of being “self-published,” you need to remove the “identifiers” of self-publishing. One of the identifiers of a self-published book is usually a terrible cover. Spend the time — and/or the money — to get a professionally designed cover, and you’ll go a long way in help yourself overcome the packaging obstacle.

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