The Startup Method: A 6-step Process for New Feature Development

Format: As a <type of user>, I want to <do something> so that <some value is created>.
Example: As a new user, I want to be able to find my Facebook friends on the website so that I can see more relevant activity in my feed.

You ask: “Would you like a faster website or the ability to find your Facebook friends on the product?”
User response: “A faster website would be nice, but I’d much rather be able to find my Facebook friends on your product”.

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Founder of UserLeap. 5x early employee at acquired startups.

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