I guess the question is what type of app you’re talking about. I think we’ve seen the rise of enough social media apps over the last few years to demonstrate that there’s still appetite for something that fills a need.
Also that a lot of these large companies see value in moving towards more single-purpose apps targeted at specific audiences should be a clue that we are nowhere near peak app.
There are a lot of apps out there to be sure, but it speaks more to how low the barrier is to entry in the app space - not necessarily that we’re saturated with options. It’s just that a lot of those options are bad (not that Momunt was, just saying in general).
Another point is that, we’re seeing apps more tightly integrate with each other, and mobile operating systems as a whole. At first deep linking to apps was only really done via push alert, but now we have Google app-indexing, iOS Spotlight, Facebook driving applinks, etc. Apps are starting to feel more like services off the OS vs software sitting on top of them, and they are starting to talk to each other a la the web.
The reason for wanting to drive app adoption is clear. It’s generally a better service for the user because it’s more tightly controlled by the OS than the mobile web, and we see users engage more with apps than they do in browsers (though maybe that changes when app side-door traffic becomes more like web side-door traffic).
So I disagree with the notion of peak app, especially given how nascent the whole idea of app development still is. It seems like we’ve been living with these things forever, but app development hasn’t even finished out its first decade yet.