5 Pitfalls in Crowd Chasing

Ryan J. Pelton
4 min readJan 10, 2024

Popularity is overrated, and may kill your writing and creative output.

In the world of writing and creation, there’s an undeniable temptation to follow crowds. Trends come and go, and it’s tempting to ride the wave of popular mediums, platforms, and hottest gurus promising millions in the bank.

However, as writers and creators, it’s crucial to recognize the dangers that lurk within the shadows of the herd mentality. I fell into this trap, and it cost years of creative output. Not only did it cost years of productivity, it took a toll on my mental and physical health.

I want to save you from years of heartache, if possible.

Let’s explore the pitfalls and temptations of blindly following the crowds:

The Fragility of Success

One of the most significant dangers of succumbing to herd mentality in writing is the fragility of success. Just because a trend or platform is currently popular doesn’t guarantee long-term success.

How is your My Space account doing? Did anyone expect the death of Blockbuster video, and predicting streaming-mania? Are your serialized kitten Sci-Fi books still selling?

I’m guessing, no.

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Ryan J. Pelton

I'm a writer and teacher from Kansas City. Let's make some great art with our lives! Weekly creative inspiration: ryanjpelton.com/newsletter