UX is Grounded in Rationale, not Design
Tiffany W. Eaton

Respectfully, I think you should change the title of your article. Design is a YUGE (sorry, couldn’t help myself) field. Virtually everything we use on a daily basis has been carefully designed. Design and rationale are inseparable. If one designs without rationale then it’s either bad design or not design at all.

Overall I liked your article though, thanks for posting!

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