Clicks are easy to quantify, and click-bait gets clicks.

When Medium packages and sells its user-generated content to advertisers, they will point to amazing engagement led by said click-bait.

Contextual curation must improve, because the power law effects achieved by click-optimized content may bring down the vibe of the entire platform.

While content industries love tentpole dynamics (Transformers subsidizing low-budget fare, Vice car ads funding war reporting, Buzzfeed Watermelon videos enabling investigative journalism), I hope Ev and Co. transcend.