Putting Blue Apron to the Test

Direct Mail Piece from Blue Apron
Recipe cards + welcome letter from Blue Apron
Cod, Chicken, Lamb Stew (left to right)
  1. The amount of time saved by using Blue Apron
  2. The cost of ingredients relative to Blue Apron’s price
  3. How the quality of their ingredients and meals compared to a DIY version
  1. Blue Apron: $60, 2 hours of time, 7/10 meal quality
  2. DIY Version: $51, 2.75 hours of time, 9/10 meal quality
My view of food delivery / prep market
Alternative food delivery positioning map

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CEO, co-founder @getridwell. Prev @MadronaVentures, @zulily. Fan of Northwestern, the Seahawks, and any news on the return of the Sonics.

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Ryan Metzger

Ryan Metzger

CEO, co-founder @getridwell. Prev @MadronaVentures, @zulily. Fan of Northwestern, the Seahawks, and any news on the return of the Sonics.

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