The State of Blockchain & Cryptocurrency Awareness — Sept 2017

Blockchains, cryptocurrencies and crypto systems have surged in awareness and interest in the past year. This article’s goal is to take a deep dive into the momentum and visibility of several of these crypto systems and provide some benchmark for future reference.

Here, I’ve chosen to focus on 6 crypto systems: Bitcoin, Ethereum, Ripple, Zcash, IPFS/Filecoin, Blockstack. And I’ve chosen 4 metrics: web traffic, twitter followers, search results, GitHub stars & forks, and paper citations.

Please keep in mind the following:

  1. For this article I’ve chosen to focus on awareness or “vanity” metrics only.
  2. In a follow-up article I will focus on real usage metrics, which should be rated more highly weighted but are also more difficult to measure.
  3. These awareness metrics are somewhat problematic when it comes to decentralized systems (tracking a single Twitter account or website isn’t ideal), but we will do our best with benchmarking.
  4. It’s possible these metrics are being gamed to a certain extent, but it’s interesting to review them nonetheless.

Let’s begin.

Web Traffic

Bitcoin web traffic
Ethereum web traffic
Ripple web traffic
Zcash web traffic
IPFS web traffic
Blockstack web traffic

Twitter Followers

Search Results

Bitcoin search results
Ripple search results
Ethereum search results
Zcash search results
IPFS search results
Blockstack search results

GitHub Stars, Forks, & Contributors

Bitcoin GitHub awareness
Ethereum on GitHub
Ripple on GitHub
Zcash on GitHub
IPFS on GitHub
Blockstack on GitHub

Paper Citations

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Thanks to Larry Salibra, Guy Lepage, Muneeb Ali and Jeremy Epstein for feedback on this post.