Couldn’t agree more — it goes to the ‘Why’ part of any service/product — people are not attracted…
Seetharama Durbha

I think you’re spot on. The idea of a movement has been huge in my head lately. It started after seeing Straight Outta Compton, where I became convinced that people didn’t even care if NWA’s music was good — they wanted to be a part of something bigger than themselves. Thanks for the response!

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