Pitching is Scary (Important)

Our Experiences in the LAUNCH Incubator

by Ryan Sheffer Co-Founder Momunt

Throughout the LAUNCH Festival multiple people came up and asked Masha and I about the LAUNCH Incubator.

The questions were split into two categories:

  1. What was the incubator like?
  2. Was it worth it?

What was the incubator like?

The Gist:

First off, Masha and I have no experience with other incubators so we can’t compare. But, we’d like to start out by saying — We LOVED the LAUNCH Incubator. Both Masha and I are product people. She codes, I design. The incubator forced us to get out from behind our computers and come out of our shells.

Totally genuine footage of Masha hard at work.

This is because a major function of the incubator was a weekly meeting where Jason and the LAUNCH team would bring in one or two industry leaders to listen to our pitches and give us CANDID feedback about the status of our products.

I cannot overstate how grueling but useful it was to stand up in front of people you respect and pitch to them every week. Throughout the 12-week process, Jason made sure all his guests gave each of the seven companies the feedback they deserved — whether it was complimentary or not.

Me before I pitch.

For our team, the first four weeks were spent hearing that we didn’t understand how to tell the story of Momunt. The basic feedback was, “Looks good, but I’m not sure what you want to sell me.” Not the easiest thing to hear, but it forced us to push ourselves harder and harder.

While we know that there is still a long way to go with perfecting the message of Momunt, the incubator forced us to face this struggle early on. The response we received on stage at the LAUNCH festival was night and day from the first few weeks of the program.

Jason, the LAUNCH Team, and the wonderful weekly guests made sure that every company pushed themselves to the limit.

Competitive Camaraderie:

When we started the incubator, I assumed there would be a lot of competition amongst the seven companies. While there certainly was a little bit of competitiveness (we all want to win, after all) the energy of the experience was definitely one of camaraderie first. There was a constant stream of banter back and forth with all the companies, and everyone was willing to go out of their way to help each other. At the end of the day, we all want to be the company that succeeds wildly, but I can’t think of a single individual involved in the incubator who didn’t go out of his or her way to help another company at some point during the experience.

Was it worth it?

Well, for the TL;DR answer — YES. Jason and the LAUNCH team gave us tremendous access to their resources, and it’s hard to put a monetary value on the weekly pitch meetings. We’re incredibly grateful to have been given the opportunity to partake in the incubator and will definitely suggest it to any company interested. LAUNCH provides a great platform to get your company off the ground.

It’s a team atmosphere.

What’s next?

After launching Momunt on stage, Masha and I are hard at work making Momunt the best product and company possible. One thing I think is easy to overlook in this new world of incubators is that at the end of the day, you have to run a company. While incubators offer entrepreneurs a great platform to grow and launch their product, once you’re out in the world, it’s a whole new ballgame. We’re busy taking everything we’ve learned and putting it to work. We couldn’t be more excited for this opportunity. Bring it on.

If you have any other questions about the LAUNCH Incubator, feel free to reach out to team@momunt.com. However, we’ll preface the emails with the fact that we think you should apply. So you might just want to skip ahead to that...


Best of luck with the submissions. Kick some ass.