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One of my core focuses is on using digital marketing to help manufacturing and industrial companies generate more leads. Leads meaning people inquiring about our clients’ products and/or services.

In this article, I want to outline what we typically do…and how it works…to hopefully spur some ideas for you on how you can turn your website into a business generating asset.

There is a specific combination of marketing channels we use that follows a specific strategy and I’ll cover it all here…but first, let’s start with the basics. …


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@ ibphoto

If you’re a local business owner that is looking to show up more frequently in Google Maps, organically, this article is for you.

Google My Business is a powerful tool that all local businesses need to use and below I will give you tips on how to maximize your listing. Side note — while GMB is critical for local businesses, it’s still very important for all companies and I’ll explain why in a bit.

Before we dive in, what is Google My Business? From Google:

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. If you verify and edit your business information, you can both help customers find your business and tell them your story. …


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On Friday, May 22nd, 2020, Frances Mastropolo left us for what, I hope, is an even better life. She was my grandma and she was due to turn 97 in just a few months.

It’s weird to think we won’t be able to talk to her anymore, but we had her in our lives for a long time. …

About

Ryan Cote

Director of Digital & Partner at Ballantine.com. Founder of MorningUpgrade.com. My core interests are business, marketing, personal development and family.

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