Here’s Why The Right E-Commerce Platform Will Play A Decisive Role In Your Business’ Success

Ryan Williamson
Sep 3, 2018 · 3 min read

Practically any business owner you meet today will concur that e-commerce platforms are necessary for success in today’s competitive marketplace. It is not to say that e-commerce is any less challenging as compared to other forms of business. It could be more challenging than the brick-and-mortar business or traditional format of trade, and yet, it comes highly recommended.

Why? It is typically straightforward to use for business owners as well as their customers. Further, it enables exceptional customer service, and even allows the business to woo new customers with search engine visibility. Utilizing e-commerce platforms, especially for SMBs enables them to transcend the bounds of geography. Simply put, it will allow businesses to sell its services and products across the globe instead of being limited to their domestic market.

Despite the seemingly endless possibilities, choosing a platform is not an easy decision. For starters, the platform will affect the complete design, structure, and pace as well as the degree of control the business can exercise over the store. Combine that with the virtually endless choices when it comes to e-commerce platforms, it is easy to feel confused.

So, here are some essential pointers and considerations about selecting the ideal platform for your SMB venture:
1. Remember that all platforms have variable costs attached to them. Hence, ensure that the business factors-in all cost considerations and that it is indeed capable of supporting the value of the platform you choose.
2. Never forget to appraise the stock size. It is important to note that several custom e-commerce web development companies offer alternate methods of payment when only a handful of products are involved.
3. If you intend to revamp the store’s aesthetics on a regular basis, it is advisable to opt for platforms that will provide a self-hosted version of your online store. If not, a SaaS solution would be the right choice since it is not only low-risk and inexpensive but also proffers a reasonable amount of control over the store’s structure and appearance without requiring any coding skills.
4. It is imperative to ensure that the platform delivers a decent number of fulfillment and logistics provisions like warehouse software, shipping carrier integrations, and order management tools to enable you to monitor the supply chain adequately.
5. A better approach will be to look for marketplace integrations, i.e., any software that can connect the business to Etsy, Amazon, eBay, and more. In addition to that, omnichannel features such as wholly integrated inventory management tools and PoS solutions will prove to be quite handy for your e-commerce endeavor.

Though the process can seem overwhelming, one must get started somewhere. So, choose a platform that you conclude would meet the most, if not all, of your expectations and requirements and rope in a trusted custom e-commerce web development company, such as Rishabh Software, and foray into the world of conducting your business online.

Ryan Williamson

Written by

A professional and security-oriented programmer having more than 6 years of experience in designing, implementing, testing and supporting mobile apps developed.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade