Cody Iddings: But I’m immediately put off by the idea that designers are stylists and that the engineers are responsible for the “manufacturing, function, quality, safety, and ergonomics.”
It’s a fair point, but I think there are a few things to keep in mind regarding this particular paper and Cagan and Vogel’s larger point:
Daniel, I’d encourage you to read Cagan and Vogel’s Creating Breakthrough Products. Cagan and Vogel devoted an entire chapter to the subject of integrated product teams 16 years ago—and there’s plenty of other prior art out there.
Yes, integrated product teams are important… but there’s so much more depth to this discussion…