I’ve always seen Protect America as a trailblazer in the home security space. …
It started really as a joke. I looked over the shoulder of a fellow designer creating your typical email and what could only be described as “phoning it in.”
So I asked, “Is this your swan song?”
“If you left the company today, is this what you want to be remembered for?”
A lot of truth is said in jest. What the phrase did was have the designer step back and actually think about the email, and in turn, make a better design.
As designers, we are here to tell stories, through our art. An email isn’t just an email, its a chapter in a book you are looking to tell. Yet, for some reason we look at projects like emails, web banners, small one-off projects as sort of lower forms in the echelon of design. Why is this? Is it because they are smaller in scope? They are faster to complete? Do they not follow the same principles of design — balance, contrast, emphasis, movement, pattern, rhythm, unity? …
Everyone wants a website that works better and makes more money. And as a digital marketer, this comes in the form of optimization. Performing A/B tests, building links, changing ad copy to reduce your CPA (Cost per Acquisition).
Proper optimization starts with tracking and interpreting data. So you have to gather the data, and then figure out how something should be tested. In this article, I will walk through our basic lead conversion funnel at Protect America — something I share with every new hire that enters my department. …