The brand that I chose to analyze their storytelling is T-Mobile, a telecommunications based out of Bellevue Washington. T-Mobile…

In the current industry of advertising it is very easy to reach your target market, however I think that is much tougher to keep peoples attention, especially millennial’s. Currently so many screens are competing for our attention, so for millennial’s I think we now have this…

https://www.youtube.com/watch?v=ZOScetWwEwc

The ad campaign I chose was Patagonia’s “A Line Across the Sky” with Tommy Caldwell and Alex Honnold. The first installment was a seven-minute video, which was posted on Patagonia’s YouTube page on January 5th 2015. Later…

The article I chose for this insight post is “The Boy Behind the Mask”, and I decided on this article because I think the author did a really good job with the character development with this story. The author, Tom Hallman Jr., faces a unique challenge when writing this article, because…