BEST TITLE TAG LENGTH FOR SEO IN 2022?

Riyaz Qureshi
2 min readNov 30, 2021

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In Google’s search results, it is commonly stated that 60 to 65 characters titles are the general range of what Google shows in the SERPs.

when I started blogging i always thought that 60 to 65 characters are what google asks for getting the blog, news, or product to SERP but recently, in a recent Google SEO Office-hours hangout Google’s John Mueller answered a question about what the ideal length for a title tag is, for SEO and ranking purposes. The person asking the question was concerned because most of his title tags were well over sixty-five characters long.

Mueller followed up by pointing out that” We don’t have any recommendation for the length of a title.” the title tag length is up to the publisher to decide and not ranking related issue. Mueller said, “the ranking side we don’t have any guideline that says it should be this long.” then what is the best length?” the questioner asked.

google’s John Mueller

The Best Length For A Title Tag

The ideal length appears to be the same as what a person would use for a heading and which is appropriate to describe what the reader expects to find. It also depends on keywords and how you include the keywords in your title.

Additional tips for title Tag:

  • Title Tags should be well described and up to the point
  • Don’t use repeated words across pages
  • Use keywords in your Meta Description
  • Describe the purpose of the title tag
  • Use stop words in keyword phrases

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