Churn: What It is, Why It is Important to Monitor and Common Ways to Calculate It (KPI Series Part 1)

In Part 1 of the KPI Series, we will dive deep into churn (also commonly known as “attrition”), what it means for a business and a number of methods to calculate it. Churn is a metric that companies across the industry and size spectrum should look to monitor accordingly, given it is an essential statistic that reveals the health of the customer base and performance of the business. Although there is no universal, agreed-upon methodology for calculating churn, I will provide a few…