The Unbearable Lightness of Data Sharing.

A bi-weekly series of thoughts and interviews about the future of society in the era of data, algorithms and digital platforms.

The digital space is not an abstraction. By using services and websites everyday, we feed the infosphere with enormous amounts of data and this data is about us.

This isn’t necessarily bad or good: it’s simply the result of choices made long time ago, when things couldn’t be any different.

The “free + ads” formula has been usefully inevitable, we have to accept this fact and move forward. Successful platforms scaled by giving free access to services with everything pivoting on data sharing, from operations to monetization. For us, this has been an easy choice.

However, with data progressively becoming a crucial individual and collective asset, the price of data sharing might soon be unbearable.

Before this happens, we need to imagine new options. Tim Berners-Lee just proposed a bold one, but we can all contribute. We have to define our own expectations from the data driven economy and what will be our next individual choice.

The so-called “Internet 2.0” is close to an end, but we need to move forward with a clear intent. We cannot make other easy choices, no more.

This bi-weekly series will investigate several areas of the data driven potential, with the help of prominent digital thinkers and friends.

The 1st episode will be titled “Service is Coding” and it is planned for 01/12. I will conversate with Ville Tolvanen, CEO of Digitalist Group, about the potential of data in an increasingly service-dominant scenario.

In the meanwhile, please remember: data isn’t the new oil. Oil is consumed by an engine that runs, but data isn’t consumed by algorithms.

Algorithms can enrich data, but this topic will deserve a full episode.



Riccardo Zanardelli is Beretta’s Digital Business Development Manager. Graduated in Engineering, he obtained a Masters in Business Administration and has done most of his professional career in B2B and B2C marketing. Since 2016, he deals with business transformation and digital services. Passionate about the digital economy and informational privacy, in 2018 he published “OPAL and Code-Contract: a model of responsible and efficient data ownership for citizens and businesses”. He is a member of the advisory board of “Quota 8000 – Service Innovation Hub” at TEH Ambrosetti. Since 2000 he deals with digital art as an independent researcher. Some of his projects have been acquired from the permanent ArtBase collection of – NY (2002) and exhibited at the Montreal Biennial of Contemporary Art (2004), as well as at Interface Monthly (London, 2016, by The Trampery and Barbican). In 2015, he released FAC3, one of the first artworks in the world to experiment the use of artificial intelligence. He is married and father of two.

    Riccardo Zanardelli

    Written by

    Digital Platforms @ Beretta | Engineering | New Media Arts

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