Let’s Talk Brand Identity (Crisis)

Developing your company’s brand identity isn’t an option, it’s a necessity. Photo by Siora Photography on Unsplash

Brand identity. It’s one of those concepts that can often feel like a secret society few actually understand but many have opinions about. Why does it matter? How does it impact a company’s bottom line? Why does a marketing manager’s eye start to twitch immediately when they receive materials that aren’t in the right color, font, voice, format, etc?

WHY IT MATTERS