Here’s the great paradox. It’s not always your choice. Which one of these people to be. You are controlled by incentives, preferences, society, condition, memory, fate.
…here are always many people in any relationship. There is you as you are. There is you as you were. There is you as could be, should be, and need to be. All of these are different people.
In his book, Good to Great, Jim Collins said, “A ‘once-in-a-lifetime opportunity’ is irrelevant if it is the wrong opportunity.” According to Collins, most companies don’t go from good to great because they lose track of their…