Digital Statistics for the Business World
While technology as a whole continues to evolve in size and complexity, the digital side of things are at a much grander scale. Whether its squeezing user data into a server, or utilizing algorithms to solve the world’s biggest problems, the digital realm continues to grow in size. As a business student at Ryerson university, I have collected 8 of the most important digital statistics that relate to business and/or marketing:
- Seven billion people (95% of the global population) live in an area that is covered by a mobile-cellular network. (ICT, 2016)
With landlines becoming a thing of the past, mobile phones have become very affordable and much more convenient to use. With better coverage across the globe, consumers can stay rest assured that they don’t miss any calls or need to dial in for an emergency.
2. There are 3.77 billion global internet users in 2017, equaling 50% penetration. (Kemp, 2017)
With half of the world now populated with internet users, businesses and governments must continue to innovative on old practices in order to meet the growth of internet use. With companies, like Google, investing in internet expansion, penetration for the internet will continue to grow.
3. The Republic of Korea is the only country in the world that completely has internet speeds greater than 10 Mbits/s. (ICT, 2016)
With many other countries offering a range of different speeds, the Republic of Korea benefits from higher speeds, which results in higher bandwith usage. On a business point of view, product offerings within the country can cater towards the higher internet speeds, like instant video or lag-free gaming.
4. Mobile’s share of web traffic is up 30% year-on-year. (Kemp, 2017)
With home PCs and laptops still playing an integral part of most people’s lives, mobile phones are becoming the go-to pocket computer. Web browsing has become seamless with web sites, like Amazon.ca, automatically converting to a mobile friendly site.
5. 80% of Internet users own a smartphone. (49 Mobile, 2015)
Similar to fact #4, smartphones have become increasingly popular as the older handsets don’t intuitive interfaces and powerful hardware. Advertisements that are directed at this internet users can then be converted to their smartphones.
6. Qatar & the UAE have a 99% social media penetration rate. (Kemp, 2017)
Social media play an important role in connecting people across the website. Without them, the internet would only consist of endless amounts of information. With Qatar and the UAE having a 99% penetration rate, again, advertisers can think geographically when deciding to place ads on social media.
7. 71.6% of mobile requests come from Android devices, compared to 19.6% from Apple or 8.8% from other devices. (Kemp, 2017)
Diving deeper into fact #5, the type of device being used by users can help determine how websites can be built effectively. This can ensure web visitors are given a seamless experience. Similarly, app builders and smartphone manufacturers can use the data collected to see how many different models of Android, or iPhones, are out in the wild.
8. There are 1.61 billion e-commerce shoppers around the world. (Kemp, 2017)
Finally, with much of the retail sector under pressure by online competitors, e-commerce continues to be to the go-to way to shop. With over a billion shoppers, the market continues to grow and gives brick & mortar business a compelling reason to invest in e-business and creating online shops.
The above are just a handful of facts of how the digital world continues to evolve on a day to day basis. I encourage any readers to follow up with even more facts by visiting the sources used within this post below. Also, users can also check out the short video below by Warehouse 75, outlining more digital facts like the ones above:
ICT 2016 — Facts & Figures (Rep.). (2016). Retrieved http://www.itu.int/en/ITU-D/Statistics/Documents/facts/ICTFactsFigures2016.pdf
Kemp, S. (2017, January 24). Digital in 2017: Global Overview. Retrieved from https://wearesocial.com/blog/2017/01/digital-in-2017-global-overview
49 Mobile Search Stats for 2015. (2015, July 21). Retrieved April 14, 2017, from http://www.mediative.com/mobile-stats-for-2015/