Lily ForsterIntegrated Marketing Communications (IMC)IMC is the process of managing customer relationships that drive brand value. It involves integrating all promotional tools so that they…Sep 29, 20207Sep 29, 20207
Lily ForsterSearch EnginesOut of all the wonderful and weird advancements the internet and social media has provided us the search engine, whether it be Google…Sep 24, 20206Sep 24, 20206
Lily ForsterBIG DataThe footprint of what we do everyday online, every photo we look at, link we click, message we send all adds up to BIG DATA. Fitting to…Sep 18, 20204Sep 18, 20204
Lily ForsterMobile MarketingWith the fastest way to reach someone being through the use of mobile devices, it only makes sense that companies are capitalising on…Aug 27, 20206Aug 27, 20206
Lily ForsterViral MarketingWhether it be the funny video of your friend falling over, or the latest TikTok dance, modern social media users are always striving to…Aug 13, 20205Aug 13, 20205
Lily ForsterOnline Consumers and Business ModelsParticipating in social media, whether it be for personal or business gain, is something that is considered a social norm within todays…Aug 6, 20207Aug 6, 20207
Lily ForsterWeb 2.0 and Social Media MarketingUser generated content and social media platforms are blowing up like never before and marketing strategies need to adjust.Jul 30, 20205Jul 30, 20205