Online vs In-Store shopping Infographic — Week 3

This infographic displays the data of ‘what we buy’ and whether these purchases are made in-store, online, or both. The percentage statistics are displayed very clearly using bright colours and an easy-to-understand form of a bar chart. Each colour is used to represent either in-store, online, or both and there is a key above the chart which identifies each. This method makes it quick and easy to see the data. Down the left-hand side of the graph there are the shopping categories. Down the right-hand side there is the percentage of who have shopped for the item in the last 3 months. The display is easy to understand and uses noticeable colours and fonts.

By Ellie Hawkins