I did not start in web design, but it has been a longtime passion. I started dabbling in web design and publication design for various non-profit organizations to help build brand awareness through marketing collateral, logo design, and digital advertising.

My experience in health care has taught me the importance of offering excellent customer service to my clients as well as my fellow employees, as it is critical to success in any field.

View the CV. Email Me.

Work

Digital Marketing Specialist/Project Manager

Bizdom

I’m currently contracted with Bizdom to work with various startups to help establish and execute digital marketing initiatives.

• Developed content (including graphics and video) for a completely new website
• Developed application development plan and milestones, alongside managing functionality rollout
• Worked with eCommerce platforms (Volusion) to develop best practices for client onboarding
• Established new marketing plan with initiatives involving cultivating partnerships with leading education technology providers
• Developed investor materials, including pitch decks, executive summaries and online landing pages
• Established email marketing plan and marketing campaigns utilizing MailChimp

Content Manager/Project Manager

Team Detroit

• Manage the procurement of digital and copy assets for the Ford and Lincoln brand sites
• Manage the transition of new model year vehicle content
• Coordinate and establish test cases for a new CMS (Adobe Experience Manager) rollout
• Assist in AEM training and QA and User Acceptance Testing

Project Manager

Media Genesis

Assist projects from kick-off to launch, as well as post-launch support for small to large corporate clients. Work with Developers, Programmers, Sales/Proposal Managers, Designers and Copywriters on a day-to-day basis. Current and concurrent projects include an emphasis on Automotive (OEMs/Tier 1 Suppliers), Non-Profits, and IT/Software industries.

• Manage multiple web development projects to ensure scope is met without exceeding budget
• Build and maintain exceptional client relationships while cultivating new areas of growth
• Work with Sales and Proposal Managers to write and review proposals for new business
• Submit invoices and maintain accurate billing logs for all clients
• Ensure milestones are met and expedite projects when needed to meet tight deadlines
• Work closely with design and programming departments to develop new ideas for clients

Communications/Marketing and Customer Service Manager

Cherrywood Nursing Center

• Assisted hundreds of clients to resolve facility issues
• Attended speaking engagements and local trade shows to present facility services
• Created brochures and flyers for promotional events and visitor information
• Developed brand awareness through marketing events and online advertising
• Created products for promotional events showcasing health care facilities
• Collected and analysed data for testing the effectiveness of marketing campaigns

Corporate New Hire Manager

Premier Health Care Management

• Developed various PowerPoint presentations covering customer service techniques for new employees in health care facilities
• Presented new policies and procedures to large groups of employees every month
• Created 5 new policies implemented into facilities

Owner and Web Designer

Meherunissa Inc.

• Developed websites for my clients, as well as brochures and literature for promoting their company
• Established blogs to communicate with their clients
• Created graphics and logos for brand recognition

Skills

Marketing & Public Interaction
Using new media to create a customer dialogue as well as interacting with the community through public events.

Social Media Implementation
Workflow establishment for web applications such as Facebook, Twitter, Youtube, Vimeo, Pinterest, etc.

Content Management Systems
Updating/training open source CMS such as Wordpress, Drupal etc.

Search Engine Optimization (SEO)
Utilizing Google tools to improve page rank as well as improving website foundation to increase crawlability.

Email Communication
Coordinating email blasts utilizing online newsletter services to update customers.

Search Engine Marketing (SEM)
Utilize AdWords to set up new campaigns for the search network as well as the display network.

QA/Testing
Documenting site/application testing utilizing various software (Camtasia) and validating launch requirements.

Print Design & Coordination
Designing for print (business cards, brochures, posters etc) as well coordinating print with online/local printers.

Education

Bachelor of Science

University of Michigan-Dearborn
Degree in Biology & Psychology // Graduated with Distinction

Tools

• HTML5/CSS
• Content Management Systems
• Adobe Suite
• Microsoft Office Suite
• Google Suite
• SEO Tools
• Social Media
• Email Newsletters
• SEM Tools

View the CV. Contact Me.