I did not start in web design, but it has been a longtime passion. I started dabbling in web design and publication design for various non-profit organizations to help build brand awareness through marketing collateral, logo design, and digital advertising.
My experience in health care has taught me the importance of offering excellent customer service to my clients as well as my fellow employees, as it is critical to success in any field.
View the CV. Email Me.
Education
Bachelor of Science
University of Michigan Dearborn
Degree in Biology & Psychology // Graduated with Distinction
Work
Content Manager/Project Manager
- Manage the procurement of digital and copy assets for the Ford and Lincoln brand sites
- Manage the transition of new model year vehicle content
- Coordinate and establish test cases for a new CMS (Adobe Experience Manager) rollout
- Assist in AEM training and QA and User Acceptance Testing
Project Manager
Assist projects from kick-off to launch, as well as post-launch support for small to large corporate clients. Work with Developers, Programmers, Sales/Proposal Managers, Designers and Copywriters on a day-to-day basis. Current and concurrent projects include an emphasis on Automotive (OEMs/Tier 1 Suppliers), Non-Profits, and IT/Software industries.
- Manage multiple web development projects to ensure scope is met without exceeding budget
- Build and maintain exceptional client relationships while cultivating new areas of growth
- Work with Sales and Proposal Managers to write and review proposals for new business
- Submit invoices and maintain accurate billing logs for all clients
- Ensure milestones are met and expedite projects when needed to meet tight deadlines
- Work closely with design and programming departments to develop new ideas for clients
Communications/Marketing and Customer Service Manager
- Assisted hundreds of clients to resolve facility issues
- Attended speaking engagements and local trade shows to present facility services
- Created brochures and flyers for promotional events and visitor information
- Developed brand awareness through marketing events and online advertising
- Created products for promotional events showcasing health care facilities
- Collected and analysed data for testing the effectiveness of marketing campaigns
Corporate New Hire Manager
Premier Health Care Management
- Developed various PowerPoint presentations covering customer service techniques for new employees in health care facilities
- Presented new policies and procedures to large groups of employees every month
- Created 5 new policies implemented into facilities
Owner and Web Designer
Skills
Marketing & Public Interaction
Using new media to create a customer dialogue as well as interacting with the community through public events.
Social Media Implementation
Workflow establishment for web applications such as Facebook, Twitter, Youtube, Vimeo, Pinterest, etc.
Content Management Systems
Updating/training open source CMS such as Wordpress, Drupal etc.
Search Engine Optimization (SEO)
Utilizing Google tools to improve page rank as well as improving website foundation to increase crawlability.
Email Communication
Coordinating email blasts utilizing online newsletter services to update customers.
Search Engine Marketing (SEM)
Utilize AdWords to set up new campaigns for the search network as well as the display network.
QA/Testing
Documenting site/application testing utilizing various software (Camtasia) and validating launch requirements.
Print Design & Coordination
Designing for print (business cards, brochures, posters etc) as well coordinating print with online/local printers.
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